Why Aveda?

Why Choose Aveda Products?

The vision of Aveda is to make a connection between three areas: well-being, beauty and the environment. The mission of Aveda is to create products that play a part in taking care of the world. The goal of Aveda is to set an example, not just in the beauty products that we create, but in the realm of environmental responsibility and leadership, all over the globe.

Aveda believes in treating the planet, each other and ourselves with care and respect. We also believe that we are responsible for ensuring social responsibility, and that it is possible to achieve financial and ecological goals at the same time. Aveda believes strongly in providing our customers with an authentic beauty experience that stands apart from our competitors.

We strive to both inspire and educate our customers to integrate beauty and wellness in their lives, embracing a single-minded focus on both our network and our global image. It is our deepest belief that learning is something that we do throughout our lifetimes and we work to encourage innovation and decision-making to empower individuals.

Aveda firmly believes that it is important to embrace excellence in everything that we do, from the products we produce to the services we provide, even our actions as a business leader within the industry. We believe that balance is the key to true success and that leadership should be done by example and with passion. All Aveda products embrace this belief.